The Ionic bulb used an advanced microchip size negative ion generator to create after rain freshness while lighting the room with cost efficient CFL techology. This ionic bulb uses fewer watts and lasts up to 7 years-10 times longer than the average bulb! Think of the money you’ll save! It also generates negative ions that neutralize odor, reduce airborne viruses, smoke, and pollen. Freshens air up to a 100 sq. ft. area. The ioniser inside the globe helps to keep the air fresh, whilst removing dust, smoke, bad odours and pollen. Revolutionary technology allows the globe to clean and purify the air whilst illuminating the room.